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No. 0106
Published
Gap Inc. opens its creator and influencer programme to its own employees
Why it matters
Corporate, distribution centre and store staff admitted to the existing creator programme, using the same briefs and the same surfaces, across newsletters, social, branded content and product storytelling. It is not an advocacy scheme where employees reshare corporate posts. Most employee content programmes fail because they ask staff to distribute someone else's message, this one asks them to make their own: employees as content supply, not as a distribution list.
The source
Marketing Dive
Gap Inc. opens its creator and influencer programme to its own employees
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