No. 0420
Published
Future of Marketing: Brands want creators who can win over humans and machines at once
Why it matters
Creator briefs are starting to bake in AI-search discoverability alongside audience engagement, a genuinely new axis for judging creator content quality. If true at scale, expect creator content scoring criteria to include how well it gets cited by AI answer engines, not just reach. Early signal worth tracking for brief templates.
The source
Digiday
Future of Marketing: Brands want creators who can win over humans and machines at once
Read the original at digiday.com , opens in a new tab