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No. 0182
Published
Four friends, 30 brand deals in four months, and equity instead of fees
Why it matters
The 4 in the 5 turned a shared format into 30 brand partnerships in four months, and shifted part of their compensation from flat fees into equity stakes with sponsors. What sponsors are buying is a collective dynamic, not four separate reach figures. Group formats are cheaper to sustain and generate more usable footage per activation, which explains the deal velocity.
The source
Ad Age
Four friends, 30 brand deals in four months, and equity instead of fees
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