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No. 0532
Published
Facebook ad costs fall as traffic and lead performance improves: Report
Why it matters
A 2026 report shows Facebook CTR up to 1.93% and CPC down to $0.60, with better lead performance overall. The efficiency shift is a useful planning benchmark against rising costs elsewhere. It also complicates the narrative that Meta performance is in structural decline.
The source
Search Engine Land
Facebook ad costs fall as traffic and lead performance improves: Report
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