No. 0537
Published
Marketers are using AI search concerns to argue for higher media budgets
Why it matters
In consideration-heavy categories, teams are citing AI-search disruption to justify larger media investments. The anxiety about lost organic visibility is being converted into a budget lever. Worth recognizing the pattern whether you are making that case internally or evaluating it.
The source
Digiday
Marketers are using AI search concerns to argue for higher media budgets
Read the original at digiday.com , opens in a new tab