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No. 0069
Published
Employee-generated content: the fine line between going viral and getting fired
Why it matters
Two cases side by side. Kaeden Rowland, the 23 year old "Staples Baddie" whose slang filled workplace TikToks Staples embraced, and Stefan Todd, who says his videos got him fired by Ashley Furniture. EGC is being treated as a low cost, high authenticity alternative to paid creator content, but without a policy framework the spontaneity that makes it credible becomes the liability. The difference between a brand asset and a brand crisis is often an HR policy nobody wrote yet.
The source
Ad Age
Employee-generated content: the fine line between going viral and getting fired
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