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No. 0189
Published
Creators rely on brand deals, but only 15% fully trust sponsored content from other creators
Why it matters
CreatorIQ surveyed 5,095 creators. 46% depend on brand partnerships as their primary income, yet only 15% say they fully trust sponsored content from other creators when deciding what to buy. Above 500K followers, 53% report tension between what the audience wants and what the sponsor wants. The trust-building behaviour is naming a product's downsides as well as its upsides.
The source
Tubefilter
Creators rely on brand deals, but only 15% fully trust sponsored content from other creators
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