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No. 0148
Published
Creator relations are becoming the new media relations for events
Why it matters
Event teams are building dedicated creator programmes instead of treating creators as an overflow of the press list: separate briefings, dedicated tracks, and vetting on engagement rate rather than follower count. The sharpest detail is that CES removed its dedicated recording studios after observing creators preferred filming next to the actual products. The lesson is cheap and operational: offer proximity to the product, not a production set.
The source
PRNEWS
Creator relations are becoming the new media relations for events
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