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No. 0022
Published
Creator economy passes 500 billion dollars, and the business models have grown up
Why it matters
The market has doubled from 250 billion dollars in 2023 to more than 500 billion. The story is maturity rather than growth: creators now run diversified media businesses with product lines, licensing and equity stakes. Quote worth keeping: "a nurse in Ohio has the same algorithmic potential as a macro creator".
The source
Yahoo Finance / Influencer Marketing Factory
Creator economy passes 500 billion dollars, and the business models have grown up
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