Home / creator-economy / No. 0119
No. 0119
Published
Creator and influencer trends brand marketers need to know about right now
Why it matters
Roundup covering OpenAI's first creator trip, Yahoo Weather casting a creator as its official Weatherboy, and Xfinity launching a creator competition series. The common thread is giving creators a role or a status instead of a deliverable. Competition formats in particular generate content from creators who were never paid. That makes them the cheapest earned volume mechanic available to a brand with no influencer budget.
The source
Ad Age
Creator and influencer trends brand marketers need to know about right now
Read the original at adage.com , opens in a new tab