No. 0499
Published
Content marketing success falls to 12-year low: Survey
Why it matters
A new survey puts content-marketing success at a 12-year low even as 92% of marketers use AI, tying the decline to abandoned fundamentals like keyword research and expert input rather than to AI itself. The so-what: AI volume without editorial discipline is actively eroding results. Pair generation tooling with sharper strategy or expect diminishing returns.
The source
Search Engine Land
Content marketing success falls to 12-year low: Survey
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