ChatGPT Ads adds automated bidding, platform targeting

Why it matters

ChatGPT Ads added a Maximize results automated bid strategy plus per-surface targeting (iOS, Android, Web) and view-through conversion reporting. So what: OpenAI is racing ChatGPT Ads toward feature parity with mature ad platforms, so measurement teams should start separating click-through from view-through conversions now, before budgets shift toward this channel.

The source