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No. 0069
Published
Can influencers be automated with AI?
Why it matters
From Prada's Candy in 2021 to today's hyper realistic virtual creators, with the influencer platform market projected from around 23.6 billion dollars to 70.9 billion by 2032. The conclusion holds up: what AI cannot replicate is genuine agency and lived story, the unknown of what a person does next and the emotional labour of sharing a real life. AI influencers sit in celebrity territory, parasocial but not personal.
The source
Fast Company
Can influencers be automated with AI?
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