As Netflix brings YouTube's creators aboard, is it losing YouTube's viewers?

Why it matters

Netflix has been paying to bring YouTube creators onto its platform, but new data shows fewer YouTube viewers are actually following them over. It's an early signal that creator-driven audience migration doesn't transfer as cleanly as platforms hope, since fans often stay loyal to the format and feed rather than the person alone. A useful caution before betting a distribution strategy on creators bringing their audience with them.