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No. 0153
Published
As a new YouTuber fund launches, the financialization of the creator economy deepens
Why it matters
A new investment vehicle aimed at YouTube channels extends the pattern of treating creator output as a financial asset class. It sits alongside the rise of equity-based brand deals as evidence that creator businesses are being capitalised rather than simply paid. The consequence is that creator incentives increasingly track investor timelines.
The source
The Drum
As a new YouTuber fund launches, the financialization of the creator economy deepens
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