No. 0482
Published
AI reshapes agency economics, but their contracts are still scrambling to catch up
Why it matters
AI is compressing the hours agencies bill for, but the underlying contracts and pricing models still assume a headcount-based world. The gap is forcing awkward renegotiations over who captures the efficiency gains. In-housing social teams and their agency partners should revisit scopes before AI quietly rewrites the margins.
The source
Digiday
AI reshapes agency economics, but their contracts are still scrambling to catch up
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