No. 0587
Published
AI Is Changing How Marketers Respond to Social Signals
Why it matters
The piece argues AI is compressing the gap between spotting a social signal and acting on it across fragmented platforms. For social teams it reframes listening from retrospective reporting toward near-real-time response. The practical question is governance: who approves the AI-suggested reaction before it ships.
The source
Adweek
AI Is Changing How Marketers Respond to Social Signals
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