No. 0061
Published
AI influencer discovery tools are changing how agencies cast creators
Why it matters
Dentsu's Creator and Trends Studio (CATS), built on a Meta API deal, suggests creators by subject, profile and trend participation: for Elizabeth Arden it produced plus 14.3 percent unaided ad recall and plus 41 percent sales conversions. Later models predicted ROAS against historic engagement before a brief goes live, and Walmart now deploys creators in the hundreds of thousands, impossible to select by hand. Human judgement is being reserved for top tier talent while nano and micro campaigns go fully automated.
The source
Digiday
AI influencer discovery tools are changing how agencies cast creators
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