No. 0366
Published
AI doesn't reward scale. That changes everything for multicultural agencies.
Why it matters
AI tools are reportedly narrowing the execution gap between large holding-company agencies and smaller multicultural specialists, since the old advantage of scale is giving way to insight and speed. This could reshuffle who wins briefs that used to default to the biggest name in the room. Worth watching as a signal that agency selection criteria are shifting away from headcount toward tooling and cultural fluency.
The source
Marketing Dive
AI doesn't reward scale. That changes everything for multicultural agencies.
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