No. 0519
Published
AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report
Why it matters
A Madison & Wall forecast projects AI buying platforms will manage roughly 27% of US ad spend by 2030 as the market nears $1.3 trillion. If it holds, the agency operating model gets hollowed out at the buying layer within four years. Marketers should be deciding now which decisions stay human and which they cede to the machine.
The source
Adweek
AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report
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