No. 0285
Published
AI advertising's measurement problem is really a governance problem
Why it matters
As OpenAI builds out its advertising business, the industry is chasing standardised measurement when the actual gap is governance: who defines the metric, who audits it, and who arbitrates when the platform marks its own homework. The stakes climb as language models become a primary route to information. Standardising a number without naming its owner produces a number nobody trusts. The ask that travels is a named owner, not a target figure.
The source
Digiday
AI advertising's measurement problem is really a governance problem
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