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No. 0203
Published
A creator sponsors an NCAA team and becomes its official media partner
Why it matters
Basketball creator Cullen Honohan put his channel on the jersey of Robert Morris University's Division 1 men's team, and took the official media partner role in the same deal. He now produces the access content the athletic department used to outsource, or never made at all. The creator is not renting the institution's audience, he is supplying both the audience and the production capability. A neat inversion of the usual sponsorship direction.
The source
Tubefilter
A creator sponsors an NCAA team and becomes its official media partner
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