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No. 0083
Published
4 ways creator and brand partnerships are evolving (Cannes Lions 2026)
Why it matters
Creators, CMOs and talent managers at Cannes on where H2 2026 is heading: longer term relationships, creator equity in the idea, and creators as co-producers rather than distributors. Fewer, deeper collaborations lower cost per outcome and raise earned trust. The direction is shared authorship.
The source
Ad Age
4 ways creator and brand partnerships are evolving (Cannes Lions 2026)
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