Old Navy's MrBeast deal boosts engagement amid bigger bet on creators

Why it matters

Old Navy's MrBeast back-to-school tie-up drove early traffic and engagement gains, and signals Gap Inc.'s broader shift toward creator-led marketing. For social teams, it's a reminder that mega-creator deals now anchor retail calendars rather than serving as one-off stunts. The open question is whether the engagement converts or stays top-of-funnel.

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