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No. 0582

iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise

Why it matters

Veteran podcast hosts break down how they built durable audio franchises through adaptation and new formats. The lessons on consistency and format evolution apply to any always-on content operation, not just audio. Useful for teams trying to turn a channel into a lasting franchise.

The source

Adweek

iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise

Read the original at adweek.com , opens in a new tab

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