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No. 0542
Published
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
Why it matters
The IAB Creator Upfront shows creator advertising still lacks the measurement and standardized infrastructure CFOs need to greenlight bigger budgets. The gap is not appetite but proof of ROI and comparable metrics. Social leads should press partners for standardized reporting before scaling creator spend.
The source
Digiday
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
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