No. 0572
Published
Creator content preferred in AI recommendations: here is what the numbers say
Why it matters
IAB data shows over half of consumers prefer AI recommendations informed by creator content. This links creator investment directly to visibility inside AI assistants, not just social feeds. A concrete argument for feeding creator-made content into the sources AI models draw on.
The source
Marketing Dive
Creator content preferred in AI recommendations: here is what the numbers say
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